"Il percorso di Petra" stands out among the installations of Milan Design Week 2009 - doors design communication
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- 11/05/2009"Il percorso di Petra" stands out among the installations of
Milan Design Week 2009 The Petra Collection of design doors is showcased at Prandi’s in via Barbavara 5, Milan.
The idea to play a protagonist role at Milan’s Fuori Salone, has met with unimaginable success. The multi-installation entitled "Il percorso di Petra" has obtained the patronage of Milan’s Municipality and, as such, has been included in the initiative "Design for a better life" promoted by the Municipal department for Industry at the Salone del Mobile. The Petra door points, created by Brizzi+Riefenstahl Studio, were positioned at strategic points in the city to capture the natural flow of design-loving visitors: Via Palestro (opposite the PAC), Corso Como, Piazza Missori, Piazza della Repubblica, Corso di Porta Romana and in the square facing Porta Genova
A project that is perfectly aligned with the latest trends of new urbanity to present the first collection of design doors by ACEM
This innovative door with its distinctive “no-handle” look, also cut a fine figure during the inauguration cocktail of the Petra installation at the Prandi showroom in via Barbavara 5 in Milan, where it was displayed throughout the week of the Fuori Salone, on the Zona Tortona circuit.
