"Il percorso di Petra" stands out among the installations of Milan Design Week 2009 - Fairs and events
Fairs and events
"Il percorso di Petra" stands out among the installations of Milan Design Week 2009
The idea to play a protagonist role at Milan’s Fuori Salone, has met with unimaginable success. The multi-installation entitled "Il percorso di Petra" has obtained the patronage of Milan’s Municipality and, as such, has been included in the initiative "Design for a better life" promoted by the Municipal department for Industry at the Salone del Mobile. The Petra door points, created by Brizzi+Riefenstahl Studio, were positioned at strategic points in the city to capture the natural flow of design-loving visitors: Via Palestro (opposite the PAC), Corso Como, Piazza Missori, Piazza della Repubblica, Corso di Porta Romana and in the square facing Porta Genova
A project that is perfectly aligned with the latest trends of new urbanity to present the first collection of design doors by ACEM
This innovative door with its distinctive “no-handle” look, also cut a fine figure during the inauguration cocktail of the Petra installation at the Prandi showroom in via Barbavara 5 in Milan, where it was displayed throughout the week of the Fuori Salone, on the Zona Tortona circuit.
Left: Corso Como. Middle: PAC Giardini Palestro. Right: Piazza Missori.
Left: San Nazzaro. Middle: Porta Genova. Right: Piazza Repubblica.
Already an ACEM dealer, from now on Prandi will be the Milanese address for all those wishing to take a closer look at the complete collection of Petra doors, which are "custom-made" to satisfy a multitude of aesthetic and functional requirements. The personalisation of each individual door is facilitated by a newly designed and original display enabling clients to choose colour combinations from a choice of handles in glossy and translucent RAL colours and chrome, and various natural wood finishes – such as ovangkol, chestnut and national walnut which, thanks to the thickness of the wood and the natural treatments employed, reveal all the natural beauty of this material – or, alternatively, glossy “concrete” finishes, with a raw or velvety effect.
Acem installation in Prandi
